United MileagePlus can turn points into Red Rocks tickets

United Airlines loyalty members can now use their perks to buy tickets to Red Rocks Amphitheatre, the company said this month, reinforcing data that shows travel and tourism as vital to revenue at the city-owned venue. United’s MileagePlus members can redeem their miles for concert tickets — not all shows, of course — instead of … Read more

Red Rocks is White Claw’s biggest U.S. account

Playing Rocks Amphitheatre can be the pinnacle of a musician’s career. But the world-famous venue also offers a thirsty, hungry mass market for brands that are trying to reach the nearly 2 million people expected there this season. As an all-day, every-day operation from April through November, the crews at Red Rocks are constantly prepping … Read more

Red Rocks broke concert and attendance records in 2023

Red Rocks Amphitheatre hosted a record 195 concerts and even more ticketed events from its foothills perch in Morrison in 2023, bringing 1.4 million attendees to the world-famous outdoor venue. Those numbers and others are included in a new “wrapped” report from the city-owned amphitheater, which also held 14 fitness events, nine high school graduations, … Read more