What’s behind rise of the mob wife look? TikTok viral fashion and make-up trend defies 2023’s clean girl minimalism in favour of the big, bold and over-the-top

Following Arcuri’s statement, influencer Kayla Trivieri enthusiastically announced on the platform that “Starbucks and black puffas are out, we are wearing vintage furs all winter”. An Instagram post from a user with the username “diary_of_a_housewife” and the hashtag #mobwifeasthetic, captioned: “If you’re not familiar with the current pop culture phenomenon, the ‘mob wife movement’, the … Read more

Belly pooches are in – the rise of TikTok viral beauty trends eschewing traditional beauty standards

According to Chua, people are beginning to embrace the trend on a more widespread level. Christine Chua is a beauty trend forecaster and analyst at trend forecasting firm WGSN. Photo: LinkedIn/Christine Chua This spans everything from so-called feral girl make-up looks – a trend that has racked up over 380 million views since going viral … Read more