LONDON — Since he joined as chief executive officer in July, Joshua Schulman hasn’t wasted a minute in his effort to turn around Burberry, which has been hit by a double whammy of slowing luxury demand and past strategies that drove the brand into territory that was too niche, too fashion and too expensive. In … Read more
LONDON – Newly-installed chief executive officer Joshua Schulman unveiled a new “Burberry Forward” strategy for the troubled company, which posted a first-half operating loss of 53 million pounds on the back of a 22 percent decline in revenue to 1.09 billion pounds. Schulman, who joined Burberry in July following the departure of Jonathan Akeroyd, said … Read more
FESTIVE MOOD: Burberry on Wednesday released its holiday campaign “Wrapped In Burberry” featuring friends of the house old and new, a day before the brand’s chief executive officer Joshua Schulman was due to lay out his turnaround strategy for the British luxury trenchcoat-maker. Herschel and Lilly Stoller star in “Wrapped in Burberry” holiday campaign. Courtesy … Read more
LONDON – Burberry has tapped one of its former star managers, Paul Price, as chief product merchandising and planning officer. Price will take up his new role on Dec. 9 and report to chief executive officer Joshua Schulman, who joined Burberry earlier this year. Price served as Burberry’s chief merchandising officer for ten years until 2017, … Read more
PARK PLACE: Burberry is taking its outerwear show on the road with an installation inspired by the British park pavilion, a place where people gather, drink tea, and watch the world go by. Burberry opened the pavilion on Thursday at Neiman Marcus NorthPark in Dallas. The space showcases a selection of pieces from the latest … Read more
BURBERRY ON ICE: Burberry is deep-diving into the archives once again, recreating the weatherproof gabardine clothing it created for Sir Ernest Shackleton’s ill-fated 1914 polar expedition, the subject of a new National Geographic documentary film. The film, “Endurance,” spotlights Shackleton’s coast-to-coast expedition across Antarctica, during which his wooden ship Endurance became trapped in packed mounds … Read more
JINGYI’S TIME: Burberry on Tuesday welcomed Chinese actress Zhang Jingyi as its latest global brand ambassador. A rising star for her roles in Chinese TV series such as “Run for Young,” “Lighter and Princess” and “Blossoms in Adversity,” as well as in box office hits like “Love Will Tear Us Apart” and “I Miss You,” … Read more
MILAN — In another designer shakeup, Filippo Grazioli is exiting Missoni, WWD has learned. In an exclusive interview, Livio Proli, chief executive officer of the Italian brand, confirmed the “amicable and consensual parting at the end of Filippo’s mandate.” Grazioli joined Missoni in 2022 and his last show was held for spring 2025 on Sept. … Read more
LONDON — After an action-packed 15 years, Caroline Rush plans to step down in June as chief executive officer of the British Fashion Council, and the search for her successor is on. The London-based Egon Zehnder is leading the search, supported by BFC chair David Pemsel, who has extended his tenure to 2025 to ensure a … Read more
LONDON — Members of the British fashion community gathered at 10 Downing Street after the Burberry show Monday to meet and greet Keir Starmer, Britain’s new labor prime minister. Speaking in front of a room of well-known faces – Christopher Bailey, Naomi Campbell, Sadiq Khan, Paul Smith, Simone Rocha, Christopher Kane, Erdem Moralıoğlu, David Koma, … Read more
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