LONDON — The tectonic plates of public relations are changing around. Alexandra Benezra, founder of ASB PR, a boutique agency that started in London in 2021, has moved over the pond and is now popping up in New York City, Los Angeles and Mexico, and moving beyond traditional fashion and beauty communications. The agency is … Read more
LONDON — Filippa K has named Browns’ former buying director Ida Petersson to the board in a wave of management changes at the Stockholm-based brand. A Swedish native, Petersson worked at Net-a-porter and Harvey Nichols before joining Browns in 2017. She left the company in early December, just weeks before its parent Farfetch was sold … Read more
LONDON — Ida Petersson, who left the Farfetch-owned luxury boutique Browns as buying director last year right before the loss-making firm was sold to Coupang for $500 million, is moving on with the launch of Good Eggs, a transatlantic brand and creative agency in partnership with Ramya Giangola, founder of Gogoluxe, a New York- and … Read more
