25 Easy Halloween Makeup Ideas in 2024: Last-Minute Makeup Ideas

25 Easy Halloween Makeup Ideas in 2024: Last-Minute Makeup Ideas

Makeup artist Stefanie Arreola, better known as Stenie among her followers, painted hearts onto her eyes using pink, orange, and dark-red eye shadows. (You can find the perfect colors for this in the Juvia’s Place The Sweet Pinks Palette.) She says that the colors and infinity hearts from The Powerpuff Girls—a cartoon fixture of the … Read more

We Tried the Huda Beauty Easy Blur Natural Airbrush Foundation on 5 Skin Tones—Review With Photos

We Tried the Huda Beauty Easy Blur Natural Airbrush Foundation on 5 Skin Tones—Review With Photos

Though we often forget, the current beauty landscape owes a lot to the YouTubers of the 2010s. Content creators like Jackie Aina, Patrick Starr, and Michelle Phan taught us how to carve the perfect cut crease, apply individual lashes, and find the best foundation matches for our skin tones. Only a few of those creators … Read more

Allure Editors Try Patrick Ta’s First Liquid Foundation—Review With Photos

Allure Editors Try Patrick Ta’s First Liquid Foundation—Review With Photos

Despite what celebrities and magazines of yore would have us believe, drinking an exorbitant amount of water won’t give you glowy skin. Instead, the small group of people who make up Hollywood’s elite maintain regular, intense skin regimens. Even fewer of them get time with makeup artist Patrick Ta. Glow-maker to Salma Hayek, Joan Smalls, … Read more

The Fall Makeup Trends of 2024 Are as Futuristic as They Are Moody

The Fall Makeup Trends of 2024 Are as Futuristic as They Are Moody

When it comes to what you should have in your kit, this look doesn’t require much. For the eyes, you need a good, long-lasting black eyeliner pencil (we like R.E.M. Beauty’s smudge-resistant Gel Pencil Eyeliner in Bardot for this) and a good liquid or gel eyeliner (Stila’s classic Smudge Pot, a longtime editor favorite, was … Read more

11 Best Skin Tints of 2024 for Glowy, Weightless Coverage, Tested & Reviewed

11 Best Skin Tints of 2024 for Glowy, Weightless Coverage, Tested & Reviewed

If you have certain areas that need extra attention, we recommend spot-concealing with the Kosas Revealer Concealer—these two are a base match in heaven. Key ingredients: copper peptides, sodium PCA, zinc | Who it’s for: people with mature skin or those who want a plumping effect | SPF: 0 | Shade count: 24 Best Blendable: … Read more

I Tried the Anastasia Beverly Hills Blurring Serum Liquid Blush—Review With Photos

I Tried the Anastasia Beverly Hills Blurring Serum Liquid Blush—Review With Photos

There are different levels to blushing: There’s the cheeky redness you might have when getting ready to send a risky text, and then there’s the full-on flush of a pop star begging her man not to embarrass her in front of her friends. The beauty of Anastasia Beverly Hills Blurring Serum Blush is in how … Read more

Rare Beauty Teased Its Next Launch Backstage at Oscar de la Renta — See Photos

Rare Beauty Teased Its Next Launch Backstage at Oscar de la Renta — See Photos

Backstage at Oscar de la Renta’s pre-spring 2025 show this morning, makeup artist Hung Vanngo prepped model Candice Swanepoel for the runway. Her skin was radiant, ethereal, gleaming… all the adjectives you’d associate with the most shimmery serum or creamy highlighter. So when I asked Vanngo to share his product secrets, I was surprised when … Read more

9 Best Powder Foundations for Mature Skin 2024, According to Makeup Artists

9 Best Powder Foundations for Mature Skin 2024, According to Makeup Artists

Editor Tip: If you do want sheer coverage, just apply it with a powder brush instead of the included sponge. Key Ingredients: Squalane, apricot extract, rosemary extract | Available Shades: 17 Best Talc-Free Formula: IT Cosmetics Celebration Full Coverage Powder Foundation IT Cosmetics IT Cosmetics Celebration Full Coverage Powder Foundation Why It’s Worth It: Most … Read more

Serena Williams Launches Makeup Line, Wyn Beauty — Review, Photos

Serena Williams Launches Makeup Line, Wyn Beauty — Review, Photos

We’ll be honest: “Serena Williams makeup line” was not on Allure’s 2024 celebrity beauty brand bingo card. When Wyn Beauty arrived at Allure HQ several months ago, we were a little surprised and very skeptical (the celebrity beauty brand fatigue is real). But we started using it — we’re here to do the work — … Read more