Baidu rebrands Ernie Bot as Wenxiaoyan in China to stand out from AI rivals
Baidu on Wednesday announced a rebranding of its flagship artificial intelligence (AI) app Ernie Bot, as the Chinese technology giant tries to distinguish itself in an increasingly crowded and competitive market. The Chinese renaming of Ernie Bot to “Wenxiaoyan” from “Wenxin Yiyan” reflects the tool’s positioning as a “new search” assistant, according to Xue Su, … Read more
