Alibaba courts CEOs to start live-streaming on Taobao during 618 shopping festival
Alibaba Group Holding is pushing CEOs to live-stream on its domestic e-commerce platform Taobao, as the tech giant ramps up efforts to win back consumers from rising rival Pinduoduo and other budget-focused platforms during China’s midyear shopping festival. Taobao launched a new live-streaming service on Wednesday that features business executives looking to promote their companies … Read more
