The elephant in the room on a tour of Budweiser Budvar brewery, home of the original Budweiser, in the Czech Republic

The elephant in the room on a tour of Budweiser Budvar brewery, home of the original Budweiser, in the Czech Republic

After all, the makers of this beer in the south of the Czech Republic have some awkward history with Americans. More than a century of it, to be precise, centred on an intellectual property battle believed to be the world’s longest-running trademark dispute. A historical photo of coopers at the Budweiser Budvar brewery in Ceske … Read more

Denver Nuggets championship beer now available, from Breckenridge Brewery

Denver Nuggets championship beer now available, from Breckenridge Brewery

The reigning NBA Championship-winning Denver Nuggets are dribbling toward another playoff run. Now that calls for a toast, and Breckenridge Brewery has just the beer. This week, the brewery announced a limited-edition release called the Championship Edition Mile High City Golden Ale, “an easy-drinking, light ale,” according to a statement. The can features a rainbow-colored … Read more

Dylan Mulvaney says she tried to ‘fix’ the Bud Light boycott

Dylan Mulvaney says she tried to ‘fix’ the Bud Light boycott

Transgender social media star Dylan Mulvaney revealed that she pitched a “Western commercial” to Bud Light where a cowboy and a trans person share a beer — but the company “didn’t reach out.” “I think humor can be very healing, and I think it can appeal to both sides,” Mulvaney said of her “idea of … Read more

‘Woke-free’ beer CEO reveals future of brand after Trump defends Bud Light

‘Woke-free’ beer CEO reveals future of brand after Trump defends Bud Light

A conservative CEO says that Republican beer drinkers want a beverage that “truly supports their values” after former President Donald Trump defended rival brand Bud Light. In 2023, Bud Light launched a controversial partnership with transgender activist Dylan Mulvaney that sparked an immediate, months-long boycott from the beer-drinking community. Trump, however, tried to soothe things … Read more

Trump believes Bud Light paid the price for ‘mistake’ Dylan Mulvaney ad, threatens to release a list of ‘woke’ companies

Trump believes Bud Light paid the price for ‘mistake’ Dylan Mulvaney ad, threatens to release a list of ‘woke’ companies

Former President Trump on Tuesday said Bud Light has paid the price for its controversial partnership with a transgender influencer that sent sales for the beer brand tumbling last year, and he also threatened to release a list of “woke” companies. In a post on Truth Social, Trump called the Bud Light ad featuring TikTok … Read more

Bud Light brewer AB InBev to sponsor Olympics after Dylan Mulvaney fiasco

Bud Light brewer AB InBev to sponsor Olympics after Dylan Mulvaney fiasco

Embattled beer king Anheuser-Busch — which has seen sales nosedive over Bud Light’s Dylan Mulvaney fiasco — has a new dance partner and this one should be far less controversial. The Belgium-based brewer on Friday announced a long-term deal with the International Olympic Committee for the next three Olympics and Paralympic Olympic Games. However, the … Read more