A new report of major shakeups coming to the Google Ads team seemed to tickle Wall Street, which bumped up shares 1.2 percent to $138.34 on the news Wednesday. The revelation goes back to an internal company announcement last week, when Sean Downey, president of the Americas and global partners at Google, reportedly explained to … Read more
Elon Musk’s X, the social network formerly known as Twitter, is on track to bring in roughly US$2.5 billion in advertising revenue in 2023 – a significant slump from prior years, according to people familiar with the matter. X generated a little more than US$600 million in advertising revenue in each of the first three … Read more
The advertising writer behind one of Bud Light’s most successful marketing campaigns said the brand’s partnership with transgender influencer Dylan Mulvaney was an example of its commitment to inclusivity and he was saddened by the negative public reaction to it. Bob Winter, a veteran Chicago-based copywriter who’s worked with numerous well-known companies, helped bring the … Read more
Elon Musk’s social media platform X’s 2023 ad sales are projected to fall to about $2.5 billion, Bloomberg News reported Tuesday. Several companies including Comcast and Walt Disney paused their advertisements on the platform after Musk last month agreed with a post on X, formerly Twitter, that claimed Jewish people were stoking hatred against white people. Joe Benarroch, head of … Read more
In an about-face, after days of controversy and calls for a boycott over a new campaign that some critics deemed insensitive to the human suffering in the Israel-Hamas conflict, Zara has pulled an ad campaign. The company announced the news Tuesday via Instagram, stating that the campaign had been conceptualized in July and photographed in … Read more
ADVERTISING CONTROVERSY: After being criticized online for a new campaign that featured statues missing limbs and what some claimed was a wrapped body form, and what appeared to some as a map of Palestine as part of the backdrop, Zara has removed the images from its social media channels. The Inditex-owned fast-fashion retailer has faced … Read more
