Battle For Attention: IPL Viewers Remember Only 5 Brands After Watching A Match, Says Report
IPL 2024: Viewer engagement positively correlates with brand recall, with more engaged viewers more likely to remember brands. (Representative image) Almost half of IPL viewers do not have a favourite team; of the rest, 86% are CSK, RCB, KKR, or MI fans. A Day-after recall survey being conducted jointly by market research agency Kadence International … Read more
