First there was cultivated chicken. Then came cultivated crustaceans. Now, say hello to cultivated “Quailia”. No, that isn’t ‘quail’ in a different language; Quailia is a new cultivated meat crafted from cells of the Japanese quail by cell-based meat company Vow. Marketed under the brand name Forged, Quailia is, according to its manufacturers, “an entirely new animal unlike any other in the world… to serve only one purpose – to be utterly delicious”.
In a deviation from how cultivated meats have traditionally been marketed, Vow isn’t releasing Quailia as pieces of cultivated meat. Rather, it has created what it deems a more market-friendly product called Forged Parfait. The first in a line of products that will be unveiled in Singapore throughout the year, Forged Parfait is essentially a version of poultry liver parfait or pate.
“What we tried to do is match the rich, gaminess of quail with this light, delicate creaminess of the parfait,” explained Vow’s CEO George Peppou. “This is food for people who like eating meat and want to eat more of it. It just so happens that we do that in a very small space with a small environmental footprint.”
