LONDON — Purple, the global public relations firm that’s now part of the Together Group, has expanded into Singapore with an office and a team of six at the heart of the city state’s Central Business District.
As the second branch in Asia after Hong Kong, the Singapore location is dedicated to providing physical support for Purple’s global clients in Southeast Asia, as well as securing more clients spanning hospitality, design, fashion, beauty and wellness within the market who are focused on building their brand in Singapore and the surrounding region.
Fergus Lawlor, chief executive officer at Purple, which was founded 25 years ago in London, said Asia has always been an exciting market for the firm.
“We have been operating in Hong Kong since 2019, and post-COVID-19 we have seen that office grow exponentially. With our Hong Kong office acting as our regional head, Singapore is the next natural, logical step for business growth,” Lawlor said.
Laura Derry Southwood, Asia Pacific managing director at Purple, said the company has built a team that is adept in the Singapore market but also is equipped with knowledge and expertise in South East Asian markets like Malaysia, Thailand and Indonesia.
“We have had an arm’s-length presence in the market for some time now so that when the time came to officially launch our office, we had already built a strong track record of results and can demonstrate strong credentials and client case studies,” she added.
Singapore is the public relations firm’s sixth global location after London, New York, Los Angeles, Hong Kong and Miami.
