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Marina Bay Sands, UOB and STB also inked a memorandum of understanding to drive awareness and strengthen visitorship to the Marina Bay precinct. This builds on the partnership announced in January that culminated in the dragon drone show over Marina Bay earlier this year.
STB also signed a memorandum of understanding with Sentosa Development Corporation, Resorts World Sentosa and DBS to leverage opportunities created by the new attractions in Sentosa.
To support the development of local leaders in the tourism sector, STB will launch the Tourism Leadership Programme by the fourth quarter of this year.
The programme will equip them with the necessary skills to “navigate the present and the future”, said Ms Fu.
She added that STB has also embarked on Tourism 2040, a long-term roadmap to identify new opportunities and growth areas that can drive Singapore’s next bound of tourism growth.
Competition for tourism dollars is set to intensify in the coming years, said Ms Ow, noting that with Southeast Asia set to become the fourth largest economy, leisure demand from more affluent consumers will only grow.
In addition, the quality of tourism offerings in the home countries of Singapore’s visitors and its competitor destinations will also become more compelling, she said.
“There will be a premium on what is intrinsically unique and that which truly delivers quality and value. The key question for us is will Singapore continue to appeal and win over our visitors?”
