Get ready to return to Phulera! Fans of the beloved Indian series Panchayat are in for a delightful treat. To build anticipation for the highly-awaited third season, Prime Video has launched a unique interactive campaign titled “Lauki”. Panchayat, created by TVF, has captivated audiences for the past four years with its relatable characters and heartwarming stories set in the fictional village of Phulera. The wait for the next season has been agonizing, but Prime Video has found a clever way to keep fans engaged.
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The campaign centers around the ubiquitous lauki (bottle gourd), a vegetable frequently seen in Phulera. Prime Video has launched a special website, www.panchayat3date.com [invalid URL removed], where fans can virtually pluck these digital lauki to reveal the premiere date for season 3.
The fun doesn’t stop there! Intriguing billboards across the city showcase these same lauki, each concealing a piece of the launch date. Social media is also buzzing with activity, with the Panchayat cast and various influencers urging fans to participate in the “Lauki” initiative. By visiting the website and clicking on the lauki, fans can contribute to unveiling the big day. Once all the lauki are virtually plucked, the official release date will be revealed to everyone.
This interactive campaign is a brilliant way to generate excitement for Panchayat’s third season. It allows fans to actively participate in the countdown and fosters a sense of community. The use of the lauki, a familiar element from the show, adds a touch of authenticity and reinforces the connection between the series and its audience.
While there have been rumors that the official announcement might not come until after the Indian Premier League (IPL) concludes, the “Lauki” campaign suggests the release date reveal is imminent. This has sent Panchayat fans into a frenzy, eagerly clicking away at the digital lauki and sharing their progress on social media.
The “Lauki” initiative is a refreshing take on promotional campaigns. It’s more than just a trailer or poster drop; it’s an interactive experience that allows fans to feel invested in the show’s return.
ALSO READ: Panchayat 3 IMPORTANT plot point revealed: Aasif Khan of ‘Gazab beizzati hai’ fame replaces Jitendra Kumar as Phulera Gram Panchayat’s secretary
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