Marks and Spencer has released a new Connie the Caterpillar with a special makeover to mark Mother’s Day.
However, fans of the chocolate cake are expressing frustration with the high street retailer due to one small detail concealed within the limited-edition cake.
For years, Colin the Caterpillar cake has been a staple at M&S, sparking imitations that have ignited supermarket battles.
In 2016, the high street retailer introduced Connie the Caterpillar as a feminine counterpart to the beloved chocolate cake.
This year, M&S unveiled a special limited edition Mother’s Day version of Connie, sporting a reimagined design inspired by a spa experience.
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While many fans have been delighted by the addition of chocolate cucumber slices and a unique towel, some shoppers are furious about a crucial aspect of the new design.
People expressed their anger over the size of the limited edition Connie, feeling as though she had become a victim of what’s known as ‘shrinkflation’.
This practice sees companies reduce the quantity of their products while maintaining the same price, or sometimes even increasing it.
“Why is it half size?” asked one shopper on the retail giant’s Instagram post unveiling the launch of the wellness Connie.
Another person said: “Instead of making the special ones half size I wish you would still do them full size.
“The family doesn’t get any smaller just because it’s a special occasion”.
Shrinkflation is evident across various products, ranging from butter to toothpaste.
While companies may initially implement this strategy to control costs, customers are now left to ensure they are getting the best value for their money.
