On the heels of a landmark WNBA draft this week and timed to the start of the highly anticipated season, New York-based womenswear brand M.M.LaFleur has unveiled the latest development in its multi-year partnership with the WNBA’s New York Liberty team.
Together, the two create a special capsule collection designed to support women who consistently redefine the role of the working woman. Encompassing six pieces, the capsule features a new print with a vintage map of Brooklyn and the Liberty’s signature seafoam green.
“I’m a huge fan of the New York Liberty and deeply admire Keia Clarke’s leadership in guiding the NY Liberty to new heights,” said Sarah LaFleur, CEO & founder of M.M.LaFleur to FashionUnited. “At M.M.LaFleur, we firmly believe the world is a better place when women succeed, and we couldn’t think of a better way to celebrate the women who, like Keia, are devoting their lives to supporting, uplifting, and advocating for women’s sports than by debuting a capsule collection in their honor.”
“The collection includes everything you need for a game-day look, whether you’re coaching courtside or cheering from your seat. The capsule is a celebration of the incredible women in New York sports, and we can’t wait for people to get their hands on it.”
Showcased by Liberty’s Coach Sandy Brondello courtside this season, the new collection is designed to suit modern working women who may not work in a traditional office setting. The collection also aims to highlight the WNBA tunnel walk, an area previously overshadowed by the NBA’s prominence. The campaign for the collection includes prominent members of the Liberty’s Executive Leadership Team and VIP fans.
“As advocates for women on and off the court, we are thrilled to partner with M.M.LaFleur on their newest collection,” said Keia Clarke, CEO of the New York Liberty to FashionUnited. “Inspired by the New York Liberty, the collection highlights what we stand for: elevating and empowering the women of the WNBA throughout New York and beyond. We can’t wait to see our fan base sport even more Seafoam green this season with these amazing M.M.LaFleur pieces.”
The latest initiative in a multi-year partnership between the organizations, which started in July 2023, founded on the conviction that women’s success makes the world a better place, the capsule collection is now available for sale on M.M.LaFleur’s website and in stores.
