One can always count on a J.J. Martin collection for a mood-boosting fix. The editor-turned-entrepreneur keeps expanding La DoubleJ’s colorful world across styles, shapes and product categories, with the most recent introduction being an eye-catching line of jewelry and hair accessories. Her new onyx and lapis lazuli necklaces can go just as far as the brand’s signature retro-tinged printed frocks in conveying a touch of eclectic sophistication.
The pre-fall 2025 collection — which Martin often labels as high-summer in light of its delivery timing at retail — further displayed the founder’s plan to pivot La DoubleJ from being a pure print player to a complete wardrobe provider by offering an array of shapes and styles.
The printed frocks Martin is best known for were rendered in more streamlined versions to tame their distinctive flounces and frills, or shortened to make them more suitable for everyday wear. Colorful floral motifs, sinuous abstract graphics and patterns reinterpreting the mosaics Martin discovered during a trip to Tunisia also jazzed up a silk shirtdress, billowing frocks, fluid pajama sets, little caftans, off-the-shoulder tops and palazzo shorts.
Less predictable options ran the gamut from windowpane laced tailoring cut in relaxed proportions to a series of knitted separates that were particularly appealing, especially color-blocked polo shirts that could be worn day-to-night and dressed down or up when paired with denim pants or intricately embellished pencil skirts. In the same vein, a dress combining pale yellow and pink hues with black trim offered a charming new take on Martin’s occasionwear.
Nighttime offerings also included a shimmering ruched frock and a blouse with puffed sleeves and pussy bow to wear with black pants, while the founder expanded her beach proposition with laid-back crochet tops, tunics and pareos to toss over swimsuits. Looking to deliver joyful dressing even for a sunrise yoga session, Martin introduced a “souleisure” line of bra, leggings and sweatshirts, which spelled the word “Divine” in Technicolors.
