Confirming JOOR’s position as the fashion industry’s leading digital
wholesale management ecosystem, JOOR’s bi-annual women’s trend report, On Trend: Women’s Fall
2024, is a fully shoppable edit of the most directional and commercial womenswear trends as unveiled
across the New York, London, Milan and Paris fashion weeks.
JOOR’s vast global network of over 14,000 brands and 635,000 buyers places the platform at the
heart of the fashion wholesale market and provides unparalleled visibility to identify the key runway
trends of the season. JOOR is uniquely positioned to then make these insights actionable by enabling
buyers to directly shop these prominent trends from the collections of leading designers and the
industry’s most promising new talent on JOOR. The On Trend: Women’s Fall 2024 shoppable
experience debuts on JOOR Passport on Wednesday 13th March.
Placing the spotlight on six of the hottest directions lighting up the Fall 2024 fashion radar, JOOR has
curated the following Fall 2024 womenswear trends to be buying into this season:
- Oxblood Red
- Leather Weather
- Ruffle Up
- Cozy Knits
- Let It Slip Dress
- Fuzzy Winter Whites
Amanda McCormick Bacal, SVP of Marketing at JOOR, said, “JOOR has an incredible breadth and
depth of leading fashion designers and brands within its ecosystem. Our Fall 2024 bi-annual On
Trend report gives our expert and condensed take on the key womenswear trends coming straight off
our clients’ fashion week runways. When looking ahead to the new season, we recognize retailers
and buyers’ desire for informed efficiency—making our shoppable trend reports and JOOR the
fashion wholesale industry’s go-to resource for understanding important trends and facilitating
seamless shopping experiences.”
JOOR’s On Trend: Women’s Fall 2024 complements JOOR’s ‘Fashion Month’ Passport show.
Launched 8th February 2024 and running until 8th April 2024, the debut JOOR X Fashion Month
Passport show has seen phenomenal interest from buyers during its first full month.
When comparing the first four weeks of JOOR x Fashion Month to the average four-week
performance of JOOR Passport digital exhibitions in 2023:
- Event visitor numbers showed a 5x increase
- Orders placed were up by 3.5x
- Wholesale transaction volume increased a dramatic 23x
More than 80 on-schedule brands are currently presenting their Fall 2024 collections in JOOR X
Fashion Month. Participating brands include Diesel, Erdem, Holzweiler, Isabel Marant, Issey Miyake,
Jil Sander, JW Anderson, Khaite, Loewe, Missoni, MSGM, Simone Rocha, Stella McCartney, Thom
Browne, Tory Burch, and Victoria Beckham.
To date, JOOR Passport has hosted over 90 digital fashion events, drawing the interest of nearly
500k event visitors from 172 countries and driving sales of nearly 1 million products.
