In conversation with Nipun Marya, CEO of iQOO India

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iQOO has quickly become one of the most popular smartphone brands since entering the fiercely competitive Indian market in 2020. iQOO smartphones focus heavily on performance, often featuring powerful processors and hardware components for their price range. This focus has made the brand well-regarded among gaming enthusiasts and power users. At 91mobiles, we recently had the opportunity to ask Nipun Marya (CEO of iQOO India) about future plans and other questions. Here’s how it went:

Q. Please tell us about brand iQOO’s journey and its evolution in India so far.

Ever since our entry into India in 2020, we’ve witnessed remarkable growth and solidified our position as the preferred choice for young hustlers and questers. This ascent has been fueled by our commitment to pioneering innovations across diverse price ranges. Over the course of four years, we’ve achieved numerous milestones, whether it’s surpassing industry benchmarks in innovation with a portfolio of products spanning various price segments, or catering to the diverse needs of our consumers. Additionally, we have built a vibrant, engaged community that now proudly includes close to 900K+ members.

Our success stems from our relentless efforts to build meaningful connections with our users, actively listening to their feedback, and integrating their insights into our product development ethos. This approach ensures that our offerings not only meet but exceed expectations, setting new benchmarks in the industry. Whether it’s our flagship number series, the iQOO Neo series, or the feature-rich yet affordable iQOO Z series, each product exemplifies our commitment to quality, innovation, and customer satisfaction.

Looking forward, our dedication to innovation and excellence remains unwavering. We’re driven to continue pushing the boundaries of technology, introducing exciting new products, and enhancing the smartphone experience for our consumers. As we embark on the next chapter, we’re fueled by endless possibilities and a zeal to redefine the future of smartphones.

Q. What are iQOO’s plans for the budget segment (sub-Rs 12k)?

At iQOO, we firmly believe that innovation should not be confined to any specific price segment. The diverse consumer base in India demands innovation, and we are dedicated to making it accessible to all, ensuring our products cater to varied needs and preferences across all segments. By harnessing consumer insights and feedback, we’ve crafted products that address real user challenges. For instance, recognising the inconvenience of bulky smartphones due to large batteries, we’ve ingeniously integrated a massive 6,000mAh battery into a sleek 7.99mm device, offering extended battery life without compromising on design (referring to the iQOO Z9x). Furthermore, our 44W flash charging capability ensures swift recharges, minimising downtime for users.

Performance is paramount for us across all segments. To combat lagging issues, the iQOO Z9x features a Snapdragon 6 Gen 1 with a 4nm processor, delivering an exceptional blend of performance, features, and affordability. Additionally, acknowledging the significance of durability, we’ve included an IP64 rating to safeguard the device against dust and water, enhancing its reliability, and we are the first brand to do so in this segment.

Beyond the iQOO Z9x, we are continuously exploring opportunities to broaden our product range and meet the evolving needs of budget-conscious consumers. At iQOO, we believe that innovation is for everyone, our objective is to democratise access to premium smartphone experiences, ensuring that everyone can benefit from iQOO’s innovative technology, irrespective of their budget. Our recently launched iQOO Z9 garnered tremendous consumer acclaim, emerging as the bestselling device in its segment on Amazon within its first day of launch.

Q. Recently, there has been some speculation around iQOO launching a gaming tablet in India. Can you share something with us at this time?

iQOO is always exploring new avenues to enhance the gaming experience for our users. While we can’t comment on specific product launches at this time, we’re constantly evaluating market trends and consumer demands to bring innovative and exciting products to the Indian market. Rest assured; any new developments will be announced at the appropriate time.

Q. As a follow-up to the above, what are iQOO’s plans for categories beyond smartphones? (tablets, accessories, audio, wearables, etc.)


At iQOO, we are constantly exploring opportunities to expand our product portfolio and cater to the evolving needs of consumers. While smartphones remain our primary focus, we have launched multiple IoT devices, such as the 50W Wireless Charger with air-cooling technology on an international level and the iQOO Wireless Sport earphones. We are open to exploring newer categories if they align with our brand ethos and consumer expectations. Needless to say, we remain committed to offering innovative, high-quality products across diverse tech sectors to elevate the consumer experience.

Q. How is iQOO planning to leverage gaming to promote its offerings in India?

Recognising the immense popularity of gaming in India, we understand the importance of catering to the needs of gaming enthusiasts. Performance has been a defining factor for our products since inception. It’s this exceptional performance that has endeared our devices to the gaming community.

We are actively collaborating with renowned gaming influencers and content creators to showcase the gaming prowess of our smartphones. Our aim is to create compelling content that resonates with the gaming community. Furthermore, we’re consistently innovating and introducing features tailored for seamless gaming experiences, such as high-refresh-rate displays, powerful processors, and advanced cooling systems.

Moreover, we also organise events like the iQOO Pro Series, Campus eSports Championship, and sponsorships like iQOO SOUL to directly engage with gamers and showcase the superior gaming performance of our devices. 

Q. Please give us an overview of iQOO’s community initiatives.

At iQOO, we understand the importance of maintaining a strong bond with our community. Currently, our community has grown to an impressive 900K+ Questers, and our commitment to them is exemplified through various initiatives, notably the Chief Gaming Officer programme, where we enlisted one of our consumers to serve as a vital bridge between us and the gaming community.

This initiative has not only facilitated a deeper understanding of gamers’ needs and preferences but has also played a pivotal role in shaping our product development strategies and spearheading community outreach efforts. Whether it is through their active participation in our launch events or our organisation of sneak peek events, tournaments, and meetups, we ensure sharing every milestone and development with our community and keeping them at the forefront. Further, our offline meetups, like the iQOO Fan meet

in Thailand (that not only celebrated shared enthusiasm for innovation but also offered attendees the unique experience of driving BMW vehicles, underscoring their importance and the brand’s commitment to an exceptional experience), the upcoming iQOO Fan Meet in Malaysia, and exclusive gaming sessions, such as the iQOO Connect Questers Meets in different cities, provide our users with invaluable opportunities to connect and engage directly.

Recently, our 4th-anniversary edition of Questers Meet and iQOO Community Sneak Peek sessions across various cities have further strengthened our community bonds and provided invaluable feedback to enhance our products and services. These initiatives not only foster a sense of belonging among our users but also enable us to gather valuable feedback and insights to further enhance our products and services.

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