Group Black has acquired the digital marketing and influencer agency Galore Media Inc., which specializes in content and activations around beauty, pop culture and fashion. The companies are set to make the announcement Tuesday at marketing conference Possible Miami. Terms of the deal were not disclosed.
Galore has featured the likes of Zendaya, Bad Bunny and Kylie Jenner on its digital covers, with influencer and former “Dancing with the Stars” contestant Lele Pons as Galore’s latest cover face of an issue that will include the next generation of Latin and Hispanic creators. Pons is part of the company’s talent agency, Galore Agency.
Galore claims 15 million users a month through its various social channels and has collaborated with brands including Samsung, Apple and Estée Lauder.
Galore cofounders Mike Albanese and Prince Chenoa will join Group Black as senior vice president and editor in chief of Galore, respectively.
“Looking forward, we plan to further Galore’s dominance with culturally connected diverse audiences through developing bespoke content and experiences tied to beauty, fashion, lifestyle and music,” said Travis Montaque, Group Black chief executive officer and founder. “Our focus extends beyond mere social media presence; we plan to elevate Galore’s editorial and content offerings, enriching its digital footprint and solidifying its cultural relevance.”
Added Chenoa: “Group Black understands culture authentically, and I could not think of a better partner to help amplify and grow Galore’s reach and mission.”
(Group Black is part of the She Media ad network, which is owned by Penske Media, parent of WWD.)
