Gap is teaming up with Paddington in support of the latest film release, “Paddington in Peru,” which premieres in the U.S. on Jan. 15. The limited-edition capsule collection includes playful everyday essentials for toddlers and baby. The 25-piece curated collection is brought to life with whimsical graphics and intricate embroidering of iconic London landmarks.
A campaign image from the Gap x Paddington limited-edition capsule.
Courtesy of GAp.
Rooted in red, white and blue, the line offers a range of graphic Ts, sweatshirts, onesies and outerwear. Paddington is featured alongside the Gap logo on the matching sweat set, while a collegiate-inspired varsity jacket is emblazoned with patches. A blue cotton shirt, for example, has detailed embroidery and Paddington’s signature duffle coat is reimagined in denim.
A campaign image from the Gap x Paddington limited-edition capsule.
Courtesy of Gap
Other items include a sweater dress, footless sweater one-piece, graphic T shirts, Baby Paddington crew socks and a Baby Gap chambray dress.
The capsule is available in toddler and baby sizing from 0-3 months to 5 years. The collection retails from $12.95 to $88 and is available on Gap.com and in over 150 Gap stores in the U.S. and 27 in Canada.
This is Gap’s second time partnering with Paddington. The first time was in 2014.
“Paddington in Peru” is a live-action animated adventure comedy directed by Dougal Wilson and written by Mark Burton, Jon Foster and James Lamout from a story by Paul King, Simon Franaby and Burton. It is the third installment in the “Paddington” film series. The film stars Ben Whishaw as the voice of Paddington, with Hugh Bonneville, Emily Mortimer, Julie Walters, Jim Broadbent, Madeleine Harris, Samuel Joslin, Olivia Colman, Antonio Banderas and Carla Tous in supporting roles.
A campaign image of the denim toggle coat from Gap x Paddington limited-edition capsule.
Courtesy of Gap
The film had its world premiere in London on Nov. 3, and was theatrically released in the United Kingdom on Nov. 8.
