Have you booked your 2025 holiday?
If you want an on-trend getaway you might like to consider me-mooning, a nostalgication or an ex-cursion.
These are among the eight hottest travel trends identified in Hilton’s 2025 Trends Report, which polled 13,000 adults from 13 countries and 2,000 British travellers about their travel desires.
The trends, says Hilton, are set to ‘influence how we holiday next year’.
Read on to see which kind of holiday suits you the most, from a solo trip that’s ‘all about you’ to ‘going on a family holiday you went on when you were a child’ and trips to help with relationship splits.
Hilton’s 2025 Trends Report polled 13,000 adults from 13 countries and 2,000 British travellers about their travel desires – to reveal the hottest travel trends for 2025
THE GREAT SLEEP SPLIT
As the world increasingly prioritises a good night’s sleep, ‘sleep divorce’ – the act of confidently gaining independence of your bed from a loved one – is proving popular.
In the study, 59 per cent of people say they sleep better alone and 33 per cent prefer to sleep in a separate bed to their partner when travelling.
Nineteen per cent actually booked separate beds, while 11 per cent even book different rooms.
Nearly half (47 per cent) do this to make sure they have a better night’s kip and 28 per cent claim they simply have different sleep preferences.
ME-MOONING
Solo travel has shown no sign of slowing down, with 34 per cent of those polled yearning to go on a solo adventure before the end of 2025.
With social media feeds feeling increasingly flooded with honeymoon and babymoon posts – #honeymoon racking up over nine billion views on TikTok and #babymoon pulling in over 571million views – a fresh trend is on the rise in response: the ‘me-moon’.
Instead of following the crowd, 23 per cent are embracing their own ‘main character energy’ with a solo me-moon.
But, it’s not all about isolation. Twenty-one per cent of those wanting a me-moon are out to meet new friends, while 12 per cent are looking for a little romance along the way.
NOSTALGICATION
The report reveals that 45 per cent of Brits indulge in a nostalgication – taking their kids to destinations they visited themselves as children. Meanwhile, 47 per cent actively choose to return to their childhood holiday spots with their own little ones to reminisce and pass down shared experiences.
Additionally, 51 per cent of adults are now choosing to take their children away based on the places they always dreamed of exploring when they were young, the trend report says.
KIDCATION
Hilton’s 2025 Trends Report found that 60 per cent of UK travellers actively pick a holiday based on their kid’s needs and interests
‘Welcome to the era of the kidcation,’ says Hilton.
Family holidays are increasingly shaped by the interests and preferences of the youngest members, who are not only influencing where Brits go, but what activities they do, the study says.
Hilton’s 2025 Trends Report found that 60 per cent of UK travellers actively pick a holiday based on their kid’s needs and interests, while 58 per cent plan an itinerary around what their children love. Fifty-two per cent even let their little ones choose the restaurants, says the study.
DINK-URY DESTINATIONS
The study showed that 51 per cent of those aged between 18 and 34 don’t even want to think about how much money they are spending when they are on holiday
The report reveals that 64 per cent of UK Zillennials [Gen Z and Millennials] want to enjoy the finest things on holiday.
In fact, 51 per cent of those aged between 18 and 34 don’t even want to think about how much money they are spending when they are on their hard-earned trip. Not to mention that 79 per cent will spend more to make sure they have the best time. The research found 45 per cent of travellers are willing to splurge on a room upgrade, which jumps up to 51 per cent of dinks [double income, no kids couples].
Savvy travellers are also utilising loyalty schemes such as Hilton Honors to earn and redeem points for rewards, with 20 per cent of Brits banking points with every hotel stay and 52 per cent using loyalty benefits to get the best hotel rate.
EX-CURSIONS
Hilton’s research shows that 34 per cent of Brits are likely to book a holiday with friends after a relationship ends
Hilton’s UK research shows that relationship breakups are increasingly driving new travel opportunities.
In fact, 34 per cent of Brits are likely to book a holiday with friends after a relationship ends, while 19 per cent have jetted off on a ‘Yolo’ [you only live once] trip after a breakup to unwind and let their hair down. This number jumps to 52 per cent among Zillennials, Hilton says.
The top reasons people whisk themselves off on ex-cursions, according to the study, include to unwind (60 per cent), to feel better from heartache (47 per cent) and to reconnect with friends (42 per cent).
SPONTANITRIP
In a world where schedules and routines often rule, Hilton’s 2025 Trends Report reveals a refreshing new trend – 76 per cent of Brits are embracing spontaneity on their travels.
Delving deeper, the research found that 17 per cent have arrived at their destination with accommodation booked for just their first night, while 14 per cent have even landed without booking any accommodation at all!
But the spontaneity doesn’t stop there – 52 per cent have gone on holiday without pre-booking any experiences or restaurants. Instead, 64 per cent of UK travellers prefer to get invaluable intel and recommendations from the locals when they get there, according to the report.
FLEXISCAPE
Hilton says travellers are turning to flexible itineraries (49 per cent), alternating different daily experiences – for example, a spa day followed by a hike the following day
The ongoing debate between lounging in pure relaxation and diving into action-packed adventures is real.
The 2025 Trends Report from Hilton found that while 71 per cent of Brits don’t want to miss anything when travelling, opinions are split on the right balance, with 48 per cent of UK travellers saying they love to lie on the beach or by the pool all day long and 59 per cent revealing they enjoy being on the move.
Seventy-four per cent of Brits, it turns out, travel for ‘bleisure’ – a combination of business and leisure in one trip. To strike the ideal balance, Hilton says travellers are turning to flexible itineraries (49 per cent), alternating different daily experiences, for example, a spa day followed by a hike the following day (42 per cent) – and choosing hotels that offer both experiences (38 per cent).
‘As a leading global hospitality brand, we know that a great stay is what matters most to customers,’ said Simon Vincent, Hilton’s executive vice president. ‘Our 2025 Trends Report shows that resting and recharging continue to be primary motivators to travel, and exploring nostalgic destinations with family and friends is on the rise.’
