X owner Elon Musk has canceled a deal with journalist Don Lemon.
In a post on Instagram, Lemon wrote, “Elon Musk has canceled the partnership I had with X, which they announced as part of their public commitment to amplifying more diverse voices on their platform. He informed me of his decision hours after an interview I conducted with him on Friday. That interview will remain the premiere episode of The Don Lemon Show on Monday, March 18.”
“Elon publicly encouraged me to join X with a new show, saying I would have his ‘full support,’ and that his ‘digital town square is for all.’ He and his team pursued the deal in numerous conversations and made significant commitments about the support X would provide for the show,” he continued.
Lemon added:
“I made the decision to work with them in a unique partnership that I believed would ultimately assure that my work would be available to the most people, in the largest possible venue. I took Elon and his management team’s word that they, for the first time, were interested in working directly with new and diverse voices.”
Finally, he added, “There were no restrictions on the interview that he willingly agreed to, and my questions were respectful and wide ranging, covering everything from SpaceX to the presidential election. We had a good conversation. Clearly he felt differently. His commitment to a global town square where all questions can be asked and all ideas can be shared seems not to include questions of him from people like me.”
In a post, the X Business account wrote, “X is a platform that champions free speech, and we’re proud to provide an open environment for diverse voices and perspectives. The Don Lemon Show is welcome to publish its content on X, without censorship, as we believe in providing a platform for creators to scale their work and connect with new communities.”
“However, like any enterprise, we reserve the right to make decisions about our business partnerships, and after careful consideration, X decided not to enter into a commercial partnership with the show,” it added.
X is a platform that champions free speech, and we’re proud to provide an open environment for diverse voices and perspectives. The Don Lemon Show is welcome to publish its content on X, without censorship, as we believe in providing a platform for creators to scale their work…
— Business (@XBusiness) March 13, 2024
When one user asked if there was a reason, Musk responded, “His approach was basically just ‘CNN, but on social media’, which doesn’t work, as evidenced by the fact that CNN is dying. And, instead of it being the real Don Lemon, it was really just Jeff Zucker talking through Don, so lacked authenticity.”
His approach was basically just “CNN, but on social media”, which doesn’t work, as evidenced by the fact that CNN is dying.
And, instead of it being the real Don Lemon, it was really just Jeff Zucker talking through Don, so lacked authenticity.
All this said, Lemon/Zucker are…
— Elon Musk (@elonmusk) March 13, 2024
“All this said, Lemon/Zucker are of course welcome to build their viewership on this platform along with everyone else,” he added.
