With Halloween just around the corner, many are eagerly anticipating the sweet treats that come with it.
However, it appears a number of us have been mispronouncing some of our favourite confectionery names. The team at QuillBot has compiled a list of well-known chocolate bars and sweets that may feature in your Halloween haul, along with the correct pronunciation for each.
One such treat is the Daim bar, a Swedish creation by Marabou that has become a staple in many trick-or-treat bowls.
This crunchy almond caramel bar covered in milk chocolate was born out of Marabou’s desire to create their own version of the American Heath Co’s bar. Much like the Daim, the Heath bar consists of toffee, almonds and milk chocolate.
It was first produced by Heath Brothers Confectionery in 1928, but has been manufactured and distributed by Hershey since the 90s. Marabou vice president Lars Anderfelt reached out to Heath for the exact recipe.
While they didn’t reveal all, they did provide Anderfeldt with a list of ingredients.
The Marabou team successfully created their own recipe, and by 1952, the product was a hit when tested in Stockholm. It was then launched across Sweden under the name ‘Dajm’.
The bar expanded its reach to Norway, Finland, and Denmark, and in 1990, it was renamed ‘Daim’ in most countries. Despite the recognisable red packaging, many still struggle with the correct pronunciation of the chocolate bar’s name.
According to QuillBot, the correct pronunciation isn’t ‘Dame’ but rather ‘Dime’, so it rhymes with ‘time’.
On social media platform X, previously known as Twitter, multiple users have expressed their confusion over how to pronounce ‘Daim’. One asked: “I know this is a Daim Bar, but how do you pronounce it? Is it “dime” or “dame”? ” Another joked about the contentious issue, saying: “Oooohhh… that’s dangerous territory, there. Watch yourself. LOL. I do like a Dime bar (f’ck know how you pronounce Daim).”
A third shared: “The topic of the day at work is how to pronounce the words Daim and Scone…my head hurts”.
Another sought a definitive answer, asking: “I need a Swedish opinion how the f*** do you pronounce Daim I go between saying it like dame or dime but I never know if I’m right.”
To which, someone responded: “Like diamond”. In a different discussion, one person posted an image featuring Mars, Aero, Dairy Milk, Galaxy, Wispa and Daim bars and asked: “BIG question today. One of these has to go, never to be sold again. What you choosing? “.
“No question, it’s DAIM. I mean, it’s horrible, it gets stuck to your teeth and nobody knows how to pronounce it! Nuff said”.
Have you been pronouncing it correctly? Let us know in the comments below.
