Under its Singles’ Day promotion, Apple’s Tmall store started offering a 500-yuan voucher for all iPhone 16 models from 8pm on Monday, according to a Tmall announcement on Sunday. Prices for the basic iPhone 16 model and the premium iPhone 16 Pro Max start from 5,499 yuan and 9,499 yuan, respectively.
Tmall has also offered an extra trade-in subsidy of as much as 1,100 yuan, which will enable Chinese consumers to enjoy a discount of up to 1,600 yuan on their iPhone 16 purchases. Alibaba owns the South China Morning Post.
Alibaba’s e-commerce rival JD.com also announced on Sunday a similar discount scheme on its platform for the iPhone 16 series, adding a one-year free AppleCare+ subscription on the basic and Plus models.
The latest discounts reflect Apple’s efforts to overcome the initial tepid reaction received by the iPhone 16 on Chinese social media, as Apple Intelligence – the US firm’s on-device artificial intelligence (AI) system – will not be available in the Chinese language until next year.
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