SEEK announces a new and earlier date for the upcoming Spring/Summer 2025 edition.
The calendar
SEEK will take place on the 2nd and 3rd of July 2024. The new platform, THE JUNCTION,
connecting the neighboring UNION Showroom at Kühlaus will open its doors from the 30th of
June until the 3rd of July. Berlin Fashion Week plans its shows, showrooms and events to
take place from the 1st until the 4th of July. The 8th edition of the 202030 – The Berlin
Fashion Summit will inform, inform and animate on the same days as SEEK.
Maren Wiebus, SEEK’s event- and creative director, summarises: “The diverse events and
the broad program makes Berlin a very unique fashion capital. Show and business,
inspiration and content – only here, we are developing a common and realistic visions of a
better looking future and constructively shaping the presence of our industry.”
Collaboration rather than competition.
Since SEEK’s premier in 2009, the platform itself as well as its community stands and lives
for open communication and productive collaboration. Top priority is to offer the best possible
service. Premise is and will always be to make the lives and jobs of exhibitors, buyers,
members of the press and visitors as simple, effective and productive as possible.
More is more.
The industry asks for a joint platform, bringing together distribution, networking and sales as
well as entertainment, shows and inspiration – and all of that in Berlin.
The past few days we have had productive
and most importantly very friendly
conversations. The result: Your (the
industry’s) wish is our command – for the
first time Berlin Fashion Week, UNION
showroom, 202030 – The Berlin Fashion
Summit, THE JUNCTION and SEEK will
take place at the same time. Together we
want to activate: brands, stores and the
city.
We are very much looking forward to a joint,
successful summer edition. SEEK and the
Kühlhaus Berlin are and will be the base of
Berlin as a fashion location. Many of our
international UNION stores and buyers have
asked us explicitly to adapt UNION’s and
SEEK’s dates. Amicably and united!
At times when the fashion industry is facing
challenges, every event and player has to
do one’s bit. Berlin Fashion Week is not just
a platform for creative elaboration, but also a
relevant window into the future of the
industry. We are looking forward to share a
date and to commonly present the diversity,
innovation and sustainability of the German
fashion industry.
The 202030 Summit creates a space for all
to actively participate, and learn about
innovative topics. Both SEEK and 202030 –
The Berlin Fashion Summit draw key
players into proximity, where new
relationships and collaborations can spark.
Our partnership drives positive industry
transformation by presenting circularity,
inclusivity, and cultural regeneration as
central themes in our industry’s future
vision.
