10-hour queues in Germany for viral ‘Dubai chocolate’ bars that can be resold for US$100

When Ali Fakhro lays out a row of pistachio-filled chocolate bars in the morning at his bakery in Berlin, the capital of Germany, he knows they will be gone in a matter of hours.

Inspired by the viral success of the crunchy delicacy known as “Dubai chocolate”, Fakhro, 32, hunted down a recipe and began making his own version two months ago.

“On the first day I made 20 bars, but they went fast. The next day, I made 50 – all gone too,” he said.

So-called Dubai chocolate was invented in 2021 by British-Egyptian entrepreneur Sarah Hamouda, who is based in Dubai.

Pieces of “Dubai chocolate” with gold leaf at Abu Khaled Sweets in Berlin. The chocolate bar went viral on TikTok but is only available to customers in Dubai in limited quantities, prompting imitations elsewhere. Photo: AFP
The chunky treat consists of a blocky, hand-decorated chocolate bar with various quirky fillings – the signature flavour being a rich pistachio cream.

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