How do you eat your Weetabix? Fans have had their say on whether it’s better with hot or cold milk – and the results take the biscuit. A poll, of 2,000 consumers of the popular breakfast, have had crunch talks, and the majority (72 percent) like it with cold milk.
However, 27 percent prefer theirs with hot milk – with 43 percent of those heating it to boiling point.
For those on this team, the breakfast food makers have advised the safest and tastiest way to warm the milk is to heat 150ml in a microwave in a suitable bowl, for exactly 81 seconds, at 800w.
The hot versus cold debate – #DebateTheBix – has taken off on social media in recent days, with a host of brands, members of the public, and celebs joining in, using #HotBix or #ColdBix to reveal their preference.
Vodafone and the Co-op are “team hot”, while the likes of innocent Drinks, Iceland, Birds Eye, Aunt Bessie’s, and Morrisons are “team cold”.
Strictly Come Dancing’s Craig Revel Horwood revealed he prefers cold milk, while Loose Women star, Linda Robson, likes her milk hot.
And the stars are so passionate about the topic, that they took to the streets of London to quiz the public on their milk preferences.
Cold milk fan Craig said: “Of course my morning Weetabix has got to be with cold milk. It’s got crunch, it’s refreshing, and I wouldn’t have it any other way, darling – #ColdBix has got a solid 10 out of 10 from me.”
Meanwhile, hot milk supporter, Linda, said: “I’m more of a hot-milk kind of woman. I love the way it warms me up from the inside out and starts my day off, especially during the colder winter months.”
However, the study found people’s preferences can change depending on the weather, with 28 percent more likely to go for hot milk when its cold outside.
But hot or cold isn’t where opinions on this culinary controversy end. The poll, commissioned by the makers of the popular cereal, found the ideal serving amount is two biscuits, although 27 percent opt for three or more.
It also emerged exactly a third like their Weetabix soggy, while 18 percent insist on it being crunchy.
And of those who have milk on the cereal – which is almost everyone – 87 percent add the liquid after they’ve placed their biscuits in the bowl, but seven percent pour the milk in before.
A spokesman for the breakfast brand said: “Weetabix has always been versatile in how it can be enjoyed. Having been around for over 90 years, our position is there is no right or wrong way – hot or cold are both delicious.”
The study, carried out through OnePoll, also found 63 percent like the breakfast the same way now, as they did when they were children.
And behavioural psychologist, Jo Hemmings, has teamed up with the brand to reveal what your milk choice says about you.
She said: “Contrary to what you might think, how you have your Weetabix may indicate as much about your character as your personality itself.
“The typical profile of someone on Team #HotBix is that they like their home comforts, relish nostalgia, and are known as a sociable person.
“On the other hand, those on Team #ColdBix are something of a traditionalist, who like routine and plan ahead – leading to potential avoidant attachment styles. From now on, you’ll definitely be curious about how others have theirs!”
