The problem, though is that most people don’t consider themselves particularly gifted in that area, says Duncan Wardle, author of The Imagination Emporium: Creative Recipes for Innovation and Disney’s former vice president of innovation and creativity. “When I speak to audiences, I ask people if they think they’re creative,” he says. “Less than 5% put their hands up. But I believe everyone can be creative in the right environment.”
The idea of being innovative can feel intimidating, the solution is infusing playfulness into your day. Unfortunately, the work environment isn’t set up to foster play.
“Where are you when you get your best ideas?” asks Wardle. “Not one person ever says, ‘at work.’ Ninety percent of people will say the shower.”
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