Yitty, the shapewear brand co-founded by four-time Grammy Award-winning artist Lizzo, has launched its debut swimwear collection, Shaping Swim. The collection drop comes as the brand nears its two-year anniversary, and features body-hugging swim silhouettes for an inclusive range of sizing.
Available exclusively online at www.yitty.com, the collection incorporates the same shaping and smoothing technology featured in the brand’s Nearly Naked shapewear collection. The new Shaping Swim collection includes seven different swim pieces in six colors and one print in sizes XS all the way through to 6X.
“After hundreds of requests for swimsuits from our Yitty committee, customers, and fans, I am excited to introduce Yitty Shaping Swim — The Evolution of Swimwear— no more soggy suits,” said Lizzo in a statement.
“We have spent the past two years infusing our best-selling, ground-breaking shapewear technology into water-friendly, sexy swim silhouettes for every damn body — so now I can finally stop wearing Nearly Naked in my pool! We’re making a splash into the swim category to offer more supportive swimwear that’s comfortable and makes you feel great.”
Accompanying the Yitty Shaping Swim collection launch is a new campaign developed in collaboration with Dreambear Productions and mixed media Filmmaker Rafael Perez, which offers a surreal visual experience inspired by the late 90s and early 2000s.
