By Pyo Kyung-min
Seoul has emerged as a global beauty mecca and, with Korean culture booming internationally, tourists are now flocking to the capital for an immersive experience in K-beauty.
But rather than just stocking up on products, travellers are visiting Seoul’s make-up studios, eager to learn the secrets behind the flawless glow of Korean stars.
Often nestled in Seoul’s trendiest neighbourhoods, these popular studios – visited by both celebrities and everyday clients – offer more than just makeovers. They provide a cultural experience and a unique opportunity to connect with the latest K-beauty trends and techniques.
With each precise stroke from their expert hands, the skilled make-up artists at these studios work magic, highlighting their clients’ best features and creating stunning transformations.
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