When Andi Stein set sail on her first Disney Cruise trip to the Bahamas for research more than a decade ago, she was on the fence about the idea. Unsure what it would be like voyaging with so many youngsters, she booked a short four-day journey.
By the time she came back Stein, a professor at California State University, Fullerton, in the US state of California, was hooked. She booked another Disney cruise to the Mexican Riviera aboard the Disney Wonder with her mother about two months later.
Her fandom has persisted since then. Last year, she took a seven-day cruise on the Disney Fantasy to the Caribbean.
“Disney really understands entertainment, and that carries through onto their cruise ships,” said Stein, who wrote a book about the Disney brand. “But they add the luxury experience that a cruise can provide that you’re not necessarily going to get in the theme parks.”
Walt Disney Co is banking on winning over more holidaymakers like Stein, and it is spending big bucks to do so.
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