Everyone buying ice cream at supermarkets Asda, Tesco, Aldi, Morrisons and Sainsbury’s as well as Waitrose is being warned.
Weather forecasters are predicting a heatwave is finally set to land in the UK after disappointing July, which means among other things, a rush on ice cream in supermarkets when the weather turns sunny.
But analysis from firm Stocklytics has revealed that prices of supermarket ice cream across each major retailer has shot up by as much as 15 percent since May 2023.
Inflation is sitting at two percent right now, but it seems like that hasn’t stopped the price of ice cream far outstripping average increases in the cost of goods.
Stocklytics said: “Data was examined with the help of www.trolley.co.uk, the UK’s fastest growing grocery price comparison application, to see which supermarkets have put their prices up of some of our favourite freezer treats up the most in the last year.
“And it shows that some basic ice cream products have experienced as much as a 45p price hike in the nation’s most popular supermarkets.”
Asda’s Really Creamy Vanilla Ice Cream has gone from £2.20 to £2.50, a 13.6 percent hike, while Aldi’s Gianni Creamy Vanilla has gone up 14.4 percent from £1.74 to £1.99.
Sainsbury’s Vanilla Ice Cream is up 15.2 percent, from £2.30 to £2.65, while Waitrose has upped its prices from £2.90 to £3.30, a 13.8 percent rise.
Tesco put its Vanilla Ice Cream price up 20.5 percent, the largest increase in the data, from £2.20 to £2.65, while Morrisons’ Vanilla Ice Cream rose from £2.19 to £2.50, a 14.2 percent increase.
Stocklytics said: “Looking at the price of a 900ml tub of vanilla ice cream from six of the nation’s biggest supermarkets, it shows an average price hike of 34p since May 2023.
“Waitrose’s Vanilla Dairy Ice Cream has the highest price hike, having gone up by 21% (45p), while budget supermarket Aldi has kept its price the lowest, with the only product of the six to remain under £2.
“Elsewhere, the data also examined the average price difference for some of our favourite branded ice creams.
“Research looked into every single branded product available across Asda, Tesco, Sainsbury’s, Morrisons, Iceland, Waitrose, Ocado and Co op.
“It found Cornettos had gone up the most in price, with an average 25p price hike across their range of 11 products.
“Sainsbury’s had the biggest price hike, with Cornetto prices having gone up on average 15% in store, while ice cream prices as a whole in Sainsburys have gone on up an average of 9% in the past year.
“Some of our favourite brands are now teetering around the £5 mark, with Ben & Jerry’s and Häagen-Dazs tubs now reaching an average price mark of £4.67 and £4.57 respectively.
“This means shoppers could see both brands regularly reach over £5 in cost over the next couple of years, if current price trends continue.
“The cheapest brand overall is Wall’s, with an average price point of just £2.42, while Iceland is the cheapest supermarket overall, with products actually going down by an average of 2% in the last year.”
