As the weather cools and thoughts turn to the gridiron, Abercrombie & Fitch is continuing its partnership with the National Football League for the fall 2024 season.
The deal includes licensed graphic apparel for all 32 teams as well as content creation and social media collaborations with NFL players. This fall, the retailer will feature four players: TJ Watt, linebacker for the Pittsburgh Steelers; Nick Chubb, running back for the Cleveland Browns; Fred Warner, linebacker for the San Francisco 49ers, and Rome Odunze, wide receiver for the Chicago Bears. The players can be seen wearing merchandise of their respective teams throughout the campaign.
“Outside of football, I’ve always been a fan of Abercrombie,” Watt said. “I didn’t even realize how much product of theirs I wear until my wife let me know. The NFL Ts have a cool vintage look and feel.”
Corey Robinson, chief product officer for A&F, added: “We are excited to expand upon our successful Abercrombie x NFL franchise with an expanded assortment across men’s, women’s and kids for this upcoming season. This collection has consistently exceeded our expectations, and we are thrilled to continue to innovate and expand our product offerings with this program.”
The assortment includes hoodies, sweatshirts, T-shirts, outerwear and hats.
