ByteDance’s TikTok has announced that it will shut down the TikTok Music streaming service on November 28, which comes as the company has struggled to turn its success in marrying music and videos into a service that could take on the likes of Spotify and Google’s YouTube.
“After this date, access to TikTok Music, including login, subscriptions, and all other functionalities, will no longer be available,” the company said in a notice on its official website.
TikTok did not give a reason for closing its global music-streaming service, but in January it shut down Resso, its music-streaming service for the Indian market, after it was banned from app stores in the country.
Competitive pressures have also been ramping up in a market known for slim profit margins owing to high music royalty fees. Big tech firms such as Google, Apple and Amazon.com have poured resources into offering their own music-streaming services over the past decade.
With the shutdown, TikTok intends to “focus on our goal of furthering TikTok’s role in driving even greater music listening and value on music-streaming services, for the benefit of artists, songwriters and the industry”, Ole Obermann, TikTok’s global head of music business development, told industry news site Music Business Worldwide.
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