Planning a staycation? A new study has ranked the UK’s friendliest cities and the most welcoming metropolis is a popular seaside resort.
The team at LNER ranked cities based on their level of hospitality and residents’ personal wellbeing using ONS and Tripadvisor data.
Claire Ansley, customer experience director at LNER, said: “Apart from culture, attractions, and surroundings, one of the most important factors when choosing a destination to visit is the hospitality of its people.
“From striking up conversations in a local pub to receiving an act of kindness from strangers, visiting somewhere where locals are welcoming and affable can make a huge difference in your travel experience.
“Whether you’re looking for a solo city break or family vacation, our research reveals the friendliest destinations in the UK, where visitors will receive an especially warm welcome as they make memories and enjoy their travel experiences.”
