As the years have gone by the preppy look has all but lost its ironic edge replaced by a feeling of nostalgia for the pre-Internet era. It has become a standard style internationally, traversing race, class and gender.
The hashtag #Ralphcore has been trending on TikTok this year as hip New Yorkers and Los Angelenos have embraced key elements of the designer’s Polo brand. This has inspired consumers to embrace bright colors, striped patterns, conversation prints and ‘eighties silhouettes.
Four months before the SS25 runway shows there are signals that an updated preppy style will be a major trend. Several looks from this years’ collections have given clues as to the key items.
The Blouson Jacket
Ralph Lauren SS24
Look 36: a satin blouson jacket with embroidered florals and an athletic ribbed collar, cuffs and waist; printed pants and a crochet top.
The Polo Shirt
Benetton SS24
Look 14: a cropped polo with wide green and white stripes over a striped shirt and pink shorts
The Tank Dress
Emilia Wickstead SS24
Look 10: a full-length tank style dress with variegated stripes in multi-colors and a side split.
The Rah-Rah Skirt
Sinead Gorey SS24
Look 26: a three-tiered rah-rah skirt in green, navy and yellow and a tight navy tee with a re-colored Union Jack flag logo
The Crochet Skirt
Colin Locascio SS24
Look 8: a lilac crochet skirt with an ombre green fringed hem and a yellow and orange polo knit top.
The Striped Pants
KGL SS24: designer, Kanika Goyal
Look 1: Striped sequined pants and a silk blouson jacket with an anime print
The Skirt Suit
Chanel SS24: designer, Virginie Viard
Look 16: a jacket and matching knee-length skirt in pink and yellow multi-stripes.
The Printed Pant Suit
Closed SS24: designer, Gordon Giers
Look 27: a cotton suit with a short sleeved top and pants in a vintage print.
The Oversized Tee
Ksenia Schnaid SS24
Look 25: in a collaboration with Adidas, an oversized knit top in a patchwork of different prints including various stripes with wide leg dark denim jeans.
The One-Shoulder Tank Top
Kujten Joko SS24
A variegated striped one-shoulder tank top in pink, green and yellow was shown with pink bikini bottoms, shell jewelry and a bucket hat.
