Brewers have integrated environmentally friendly practices into every aspect of the production cycle and supply chain. Breweries use energy-efficient technologies, invest in the circular economy and reduce waste. For example, they’ve reduced the volume of water needed to produce each liter of beer. As for energy, breweries invest heavily in renewable sources like solar panels and wind turbines.
We are also trailblazers when it comes to packaging. Our use of Deposit Return Systems has massively reduced waste and promoted recycling for cans. Our 50-litre kegs are the ultimate sustainable packaging, with a lifespan of over 30 years. Glass beer bottles are collected for reuse or returned for recycling in collection systems that prevent waste for landfill. On top of this, breweries are pushing boundaries with lightweight bottles and biodegradable materials. It makes business sense, too.
And finally, when it comes to innovation, brewers’ craft is as much a science as it is an art. New flavors, ingredients and brewing techniques are attracting a new generation of beer enthusiasts and helping bring adult consumers across, or back, to beer – the low-alcohol category that now also increasingly includes even lower and non-alcohol beers.
When it comes to innovation, brewers’ craft is as much a science as it is an art. New flavors, ingredients and brewing techniques are attracting a new generation of beer enthusiasts.
Going for growth
As the EU embarks on a new chapter – with a new European Commission and European Parliament – there is rightly an emphasis on promoting economic growth.
Europe boasts an enviable food and drinks sector, which has strategic importance to the economy. The brewing sector is key to this – an important job and value creator – and we are doing this alongside our partners. Europe should be proud of its beer, promoting and supporting it both within the EU and around the world.
Europe boasts an enviable food and drinks sector, which has strategic importance to the economy. The brewing sector is key to this .
This is not just about beer. It is about ensuring that Europe remains a place where tradition and innovation come together to shape a prosperous, sustainable future. Policymakers can shape a regulatory framework that shackles that growth, but they can also provide a supportive policy framework. By encouraging innovation in lower alcohol products, setting policies that allow their continued availability and marketing, utilizing excise to nudge consumers towards lower alcohol products and stimulate consumption in the hospitality sector, and by setting environmental legislation that triggers further investment in renewables and supports the effective packaging systems already in place.
We look forward to working closely with EU decision-makers to foster economic growth, job creation and a future where Europe continues to lead in quality and creativity. Let’s all drink a beer to that!
