While the US is still slower to adopt new sunscreen filters than other countries, as far as texture goes, formulas will continue to improve in the new year, according to all of the dermatologists we interviewed. “Brands are in continuous pursuit of silky, lightweight textures that feel luxurious, making them easier and more enjoyable to incorporate into skin-care routines,” says Mona Gohara, MD, a board-certified dermatologist. Ava Perkins, a cosmetic chemist, echoes this, saying that brands are focused on marketing these textures as being close to serums and moisturizers. This translates to more “sunscreen drops,” “sunscreen serums,” or “sunscreen fluids” rather than lotions or creams. Early next year, you can expect a sunscreen that feels just like a lotion and color-corrects skin—wowing editors on the Allure team who previewed it back in November.
Dr. Garshick predicts that next year will bring more shade options in tinted sunscreens for those with darker skin, as well as more hybrid formulas like tinted serums with SPF. This past year, Supergoop launched its Protec(tint) Daily SPF Tint SPF 50 Sunscreen Skin Tint, a skin tint that offers medium coverage in 14 shades and sun protection with chemical and mineral filters. In May, Fenty Skin expanded its Hydra Vizor sunscreen line with the launch of the Hydra Vizor Tinted Moisturizer Broad Spectrum Mineral SPF 30 Sunscreen, available in 10 flexible shades.
Body-care products are getting a facelift.
Body creams aren’t just body creams anymore. More and more brands are launching options infused with active ingredients we’ve long used in facial skin-care. Labrecque refers to this movement as the “faceification of body care,” saying that it’s one of Unilever’s top product development priorities for 2025. Unlike the “skinification” of body care, which Labrecque says involves the awareness of simply developing a care routine for body skin, “faceification” takes the process a step further and delivers targeted benefits and personalized solutions for consumers looking to upgrade their body-care regimens.
“We can see this level of intention people take with body care is here to stay,” Labrecque says. Dr. Gohara echoes this, saying she predicts we’ll see a “more sophisticated approach to body skin care” overall through advanced ingredients like body-specific retinoids and barrier-repair components. She also expects an upgrade in the body cleansing category. “We will see ingredients that benefit skin texture, tone, wrinkle reduction, hydration in body washes,” she says. “Body is finally having the moment it deserves. It is the majority of our skin after all!”
In addition to body-care brands faceifying their products—Dove, for example, launched its Body Cream Serum Collection, which features formulas that target concerns like texture and tone on top of moisturizing, in October—we’re also seeing brands known to focus on facial care branch into the category. This past summer, The Ordinary marked its first foray into body care by launching a 0.5% Salicylic Acid Body Serum, a Prebiotic Body Cream, and a 5% Niacinamide Face and Body Emulsion. Skinbetter expanded into body care for the first time as well in 2024 with the launch of its AlphaRet Body Overnight Cream, a formula that combines retinoid and AHA ingredient technology to hydrate and smooth rough, dry, and flaky skin.
