No matter what is trending in fashion, the uniform in New York has remained constant – any cut, any style, but make it black. The same has long been true of hotels in the city’s Manhattan area, with slick onyx, creamy white and neutral linens serving as reliable antidotes to the city’s sensory overload.
Not any more.
“If you think about what the consumer wants today, they don’t want beige,” says Elizabeth Mullins, managing director of The Fifth Avenue Hotel and chief operating officer of its parent company, Flâneur Hospitality.
“They want a hotel with soul.”
Mullins says this has been true ever since the Covid-19 pandemic left people wanting to reawaken their senses and “feel something” along their travels. Most commonly, they want to feel a sense of place. “But it’s hard to evoke much of anything when you’re beige,” she says.
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