The 73 Best K-Beauty Amazon Prime Day Deals Are Up to 50% Off Right Now

Yes, we know not all viral products live up to the hype for everyone—but what else is new? We adore Cosrx’s Advanced Snail 96 Mucin Power Essence because it helps brighten our complexions and helps our subsequent heavy-hitters, like our expensive serums and creams, absorb better. It’s simple math, really.

Niacinamine is one of our favorite brightening, tone-evening, and acne-curbing ingredients—after all, it does a bit of everything. Drop The Niacinamide 15 Serum into your cart and then dispense a few drops (ha) onto your face every day and night to reap the benefits.

Innisfree’s Daily UV Defense Sunscreen won a 2023 Best of Beauty Award because it’s not only affordable but also absorbs like a dream and leaves behind a dewy finish, with the help of green tea and sunflower seed oil. “Innisfree isn’t messing around when it says ‘no white cast,'” said contributing commerce writer Annie Blackman. It goes on clear, feels soft on my skin, and the bottle is a perfectly portable shape and size.”

Isntree’s ultra-hydrating Hyaluronic Acid Natural Sun Cream is an editor favorite, especially for drier skin. “I can usually skip moisturizer when I reach for this because my combination skin would find it a bit heavy otherwise, but it makes my skin look so fresh and radiant,” says Allure commerce editor Sarah Han.

Jenny Liu, MD, a board-certified dermatologist based in Minneapolis, Minnesota, agrees that it’s “super lightweight, elegant, and great under makeup.”

Another lightweight, nourishing pick, Neogen’s Airy Sunscreen features 20 different plant extracts to hydrate, regulate sebum, and keep skin safe in the sun.

The Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen is super creamy and hydrating while delivering high protection against UV rays. Soothing niacinamide sweetens the deal.

You’ve heard about rice extract’s power in K-skin care, but onions are superstar ingredients, too. In the Instree Onion Newpair Sunscreen, you’ll get zero white cast (no purple cast, either), a blemish-soothing formula, redness reduction, and high UV protection.

Cosrx’s Vitamin E Vitalizing Sunscreen has you covered with SPF 50+ and an antioxidant-rich formula featuring soothing cacao, cotton, and vitamin E blend. And “no white cast” basically goes without saying at this point.

James Y. Wang, MD, a board-certified dermatologist based in Los Angeles, is a fan. “Free radicals can contribute to premature aging, so the presence of vitamin E may help maintain the health and vitality of maturing skin,” Dr. Wang explains. It also contains mattifying silica and cotton extract, which curbs excess oil.

The most genius thing about Abib’s Quick Sunstick? Its curved applicator to glide seamlessly over the contours of your face—and wherever you need a boost of UV protection. Oh, and ceramides and cica nourish skin, too.

Word to the wise: To get adequate SPF protection, “the more [swipes] the merrier in general, but I tell patients to apply four passes back and forth on each area of application to make sure you get a good amount on,” Fatima Fahs, MD, a board-certified dermatologist based in Camden, Minnesota, advised.

Beauty of Joseon’s Red Bean Water Gel is an editor-favorite Korean moisturizer, especially for combination skin. “It’s so lightweight yet packs a punch of hydration and the gel texture gives my skin an immediate cooling/calming effect every morning,” says Allure commerce editor Sarah Han.

You can thank red bean and its saponins (the ingredient’s naturally occurring compounds) for imparting antimicrobial benefits and excess sebum absorption. Shout out to the consistency of the moisturizer, which goes on super smooth and glowy—it’s the perfect base for your makeup.

Jeju cherry blossom is the key player in Innisfree’s Cherry Blossom Glow Jelly Cream, which amps up glowiness with the help of niacinamide and betaines, a hydrator derived from sugar beets. “I love how hydrating yet deeply moisturizing Innisfree’s Dewy Glow Jelly Cream is,” Allure associate beauty editor Annie Blay says. “The clear gel doesn’t evaporate on the skin but hydrates with a cooling lightweight feel that lasts all day.”

Korean fermentation practices are critical to the power of the Mixsoon Bean Cream—we’re talking a fermented lineup of bean extract, Korean pear, pomegranate, and barley. The result is a complexion-balancing, hydrating cream, perfect for morning and night application sans greasiness.

“I love this straightforward, effective, gentle, thick, and creamy moisturizer. I can use it on my face and body, which is a huge perk,” says contributing commerce writer Annie Blackman. “The generously sized bottle is worth every cent.”

The Medicube Age-R Booster Pro uses red LED light to amp up elasticity, radiance, contouring, and pore tightening. You can even sync it with the Medicube app to track progress and customize settings.

Medicube’s Age-R Booster H is the OG and helps skin-care products absorb deeply and quickly for smaller-looking pores and increased glowiness. Oh, and it’s Hailey Bieber-approved.

Powder Room, one of Korea’s most popular beauty-specific platforms to review and find the top K-beauty products, recently announced that Ma:nyo’s Panthetoin Essence Toner is the best toner of 2024 so far. An all-star moisturizing ingredient lineup of panthenol, sunflower seed oil, hyaluronic acid, squalane, ceramides, and macadamia nut oil cocoon skin with the toner’s silky lotion-like formula to make skin feel as soft as a baby’s, former Allure editor Devon Abelman says.

We love Mixsoon’s Bean Essence for its never-harsh exfoliating properties that hydrate all the while. The non-sticky, fast-absorbing formula uses fermented beans to boost moisture and support the development of softer, more resilient skin. “Korean makeup artists apply this on clients—some of which, K-pop stars—as a makeup prep step because it gently sweeps away any gunk or residue, leaving behind a smooth slate,” Han shares.

Then, there’s the I’m from Rice Toner, which illuminates and strengthens the moisture barrier using goami rice extract (sourced from Yeoju, South Korea). This extract contains hemicellulose, an anti-inflammatory that supports healthy skin microbiota growth.

Indulge in a ginseng moment with this Beauty of Joseon Ginseng Essence Water. This gentle, astringent formula is a good fit for oily and dry skin alike, helping to unclog pores and strengthen the skin barrier.

Tirtir’s Rosemary One Essence helps attract and retain moisture, defend against free radicals, and reduce redness. Fun fact: The rosemary is aged (dried) for 48 hours and extracted three times at varying low temperatures over 120 hours.

“I have mild rosacea and a lot of dry patches on my midface, and I immediately swap to Aestura’s cleanser when they flare up,” says Allure contributor Sarah Y. Wu. “From a practical standpoint, it’s easy to coat my entire face evenly because of the bubbly texture, but it also just feels really nice. More importantly, this cleanser always leaves my skin incredibly smooth, soft, and soothed.”

We’re all about Anua’s Heartleaf Pore Control Cleansing Oil. This silky, lightweight formula removes makeup and excess sebum like a dream—a go-to first step in your double-cleansing routine. As always, the heartleaf extract is soothing, and despite the “oil” of it all, the formula is totally compatible with sensitive, acne-prone skin.

Follow up with Torriden’s Dive-In Cleansing Foam Face Wash, which employs eight types of hyaluronic acid molecules for a deep dose of moisture. This combo makes for an ultra-hydrating, free-radical-neutralizing power couple.

Belif makes some of our favorite hydrating skin-care products, and the Aqua Bomb Hydrating Jelly fits right in. Great for dry skin and removing makeup, this formula uses a Napier herbal formula to moisturize without stripping the skin.

The milky CNP Laboratory Deep Cleansing Perfecta washes away makeup and sunscreen, hydrating using birch tree sap and allantoin. It’s non-irritating and well-suited for all skin types.

The Face Shop’s Water Bright Foaming Facial Cleanser is fueled by rice extract to cleanse without stripping moisture. It’s a great match for people with especially clogged pores.

Even if you have naturally oily skin, a cleansing oil can work wonders. This one from Manyo Factory contains plentiful argan oil to wash away a day’s worth of grime while balancing sebum production and pH.

The super rich, TikTok-viral, and Sydney Sweeney-approved Laneige Lip Sleeping Mask takes care of your business while you rest. The formula’s murumuru butter, shea butter, and vitamin C melt into lips, waking you up with a juicy pout.

New Zealand Manuka honey and propolis extract (derived from bees from tree sap) dole out 12 hours of moisture in one cute, air-tight container. For an extra shot of plumping, choose Spicy.

Nooni’s Korean Lip Butter melts right in and doles out a hearty dose of skin-softening vitamins in the process. The mélange of apple seed oil, shea butter, and fruit extract hydrates and leaves behind a glossy finish.

The newest, last step of your nighttime routine, Klavuu’s Nourishing Care Korean Lip Sleeping Mask Pack hydrates using a blend of vanilla, jojoba, and vegetable oil. Over time, you can expect better moisture retention.

Think eye creams are expensive? Think again: Beauty of Joseon’s Revive Eye Serum is on sale for $15 and that’s not even the best part. The key ingredients in this lightweight formula are retinal (a more effective form of retinol that’s also gentler on skin), ginseng, and niacinamide to smooth fine lines, boost elasticity, and brighten your undereye area. Han vouches for this gel-like formula because it’s non-irritating and absorbs in seconds.

Innisfree’s Green Tea Caffeine Bright-Eye Serum comes with a cooling metal applicator to wake up your undereyes as the formula hydrates and brightens.

Sometimes, life calls for a sheet mask, and Amazon Prime Day calls for a Biodance Real Deep Mask—a duo, in fact, with a couple of the Bio Collagen version and a couple of the Hydro Cera-Nol. You can wear them overnight for peak essence-soaking.

If you’d rather reach for a mask that comes in a jar, the Hanyul Vitamin Sleeping Mask is a winner. Packed with the benefits of the superpower citrus fruit, you’ll get a dose of vitamins C, E, B, A and P that results in brighter skin over time.

Sulwhasoo’s Face Mask clarifies and brightens your skin overnight using antioxidant-rich pomegranate extract and jujube. Use it as the last step of your nighttime routine, three times a week, for noticeably more radiant skin.

Innisfree’s Super Volcanic Pore Clay Mask goes on cool, cuts down excess sebum, and exfoliates using AHA. Apply it to areas of the face demanding attention, keep it on for 10 minutes, and wash it off with warm water.

Another rice moment (hey, it works), this Abib Rice Probiotics Overnight Mask works the nightshift, depositing a jelly-textured, probiotic-powered formula to the skin. It absorbs quickly and doesn’t leave behind any stickiness or greasiness.

Laneige’s Water Sleeping Mask is a go-to, and for good reason. The cooling gel formula boosts brightness, skin clarity, and hydration using squalane and a probiotic-derived complex.

A dream for damaged hair, Elizavecca CER-100 Collagen Ceramide Coating Protein Treatment. Whether your hair has been fried from hot tools or excessive time spent in the sun, this treatment coats every strand using ceramide 3 and collagen.

“My hair, which I dye ruby wine once a month, was a dry, tangled mess when I hopped in the shower,” shares former Allure editor Devon Abelman. After shampooing, I saturated my hair in this protein treatment, and it effortlessly unraveled every knot in about a minute flat. I rinsed it out after about three minutes, and my hair felt like cashmere.”

The nourishing formula behind Dr. Groot’s Miracle in Shower Treatment removes pore-clogging buildup and encourages strength and thickness. How? It’s all in the biotin, rosemary, caffeine, and capsulated prebiotics, baby.

Once you’ve treated your scalp, move on to the shampoo portion of the night with the Dr. Groot Hair Thickening Shampoo, which uses the same technology but to cleanse rather than treat. It’s an excellent fit for dry, damaged, or color-treated hair.

Unove’s Deep Damage Hair Treatment Mask is another help for damaged hair, using silky keratin-PF and 31 collagen, amino acids, and plant extracts to tackle roughness and frizziness.

Healthy hair means scalp-first care, perhaps with the Dr. ForHair Folligen Sea Salt Scaler Scalp Scrub. Dead Sea salt offers physical exfoliation to eliminate buildup and nix odor, allowing your shampoo to function fully by prepping its canvas.

Mise En Scene makes some lovely hair-care products, like the Perfect Serum Original. This formula uses argan, olive, coconut, apricot, Marula, jojoba, and camellia oils to boost sleekness and softness, cutting down on frizz all the while.

The Perfect Serum Original Shampoo is the ideal match for the straight-up serum, powered by a blend of Moroccan argan oil and jojoba seed, well-suited for curly hair. It lathers up into a fluffy foam and rinses out to leave behind a silky, coated feeling.

Bacterial overgrowth getting you (and your hair) down? The A’Pieu Raspberry Hair Vinegar Rinse may be able to help. After washing and conditioning, apply the nozzle to your scalp, rinse with lukewarm water, and enjoy smoother, healthier hair.

Scalp scrubs still for the win. Aromatica’s Rosemary Scalp Scrub is formulated with Andes lake salt, rosemary oil, and salicylic acid.

Han’s desert island lip stain might have to go to Peripera’s formulas. They’re incredibly affordable (you can build a collection without feeling too guilty!) and last the entire day. “Touchups are very minimal even after heavy meals,” Han attests. “The wear is super comfortable, despite how long-lasting the formulas are,” she says, though she notes that she preps her (very dry) lips with a clear lip balm and wipes away the excess before applying the lip tint.

Tirtir’s Mask Fit Red Cushion Foundation is a compact, buildable, base-makeup wonder. The soft matte coverage plus the elasticity-boosting formula (shout out hibiscus and red propolis extracts) make for a first-rate foundation.

“This is the only foundation I regularly carry in my bag,” says Allure contributor Sarah Y. Wu. “To make sure I get a natural finish that doesn’t look cakey, I apply very thin layers and build it up wherever I need extra coverage. It stays put all day without creasing or caking on my combination skin and gives me a really beautiful, subtle glow.”

For people who want the most dramatic, deepest black mascara, Clio’s Kill Lash Superproof Mascara is endgame. The hourglass-shaped brush means each lash gets coated, sans clumps.

We love a lip and cheek two-in-one, and the Fwee Lip & Cheek Blurry Pudding Pot leaves a soft matte finish that blends and blurs like a dream. And the shades? Oh so pigmented, nearly infinite, you get it.

Lock it all down with Espoir’s Fresh Setting Powder. The superfine, pressed powder nips shine in the bud and blurs the look of pores, all while depositing 10 forms of hyaluronic acid to the skin to keep things nice and soft.

The wand behind Neogen’s Extra Slim Metal Mascara reaches even the shortest, sneakiest lashes for an evenly distributed coat of clump-free color. Once you’ve applied the mascara, rinse the wand and wipe down the gold-plated metal before returning it to the tube.

Lip tints are the (affordable) pinnacle of Korean makeup, so you don’t really have a reason to not pop one (or more!) into your cart. Peripera is an editor-favorite option for its wide range of lightweight, fresh-looking hues, lush finishes, and non-sticky formulas.

We love a little set—particularly this one from Dasique. Complete with a non-chalky, nine-shadow palette and a mini Juicy Dewy Lip Tint to seal the deal. And once you clip the 30% coupon, your total comes out to $10. One for you, one for a lucky friend.

Whether you’re going for a sensual look or something low-key, this gloss from Hera should do the trick. It’s high shine without stickiness and leaves behind a lovely wash of color. Han isn’t normally a gloss girlie, but Hera’s luxurious, nonsticky formulas have sold her.

Get blushy with it using the A’Pieu Juicy-Pang Water Blush. The formula is super lightweight, blends easily, and leaves your skin looking hydrated.