Hyatt to launch luxury ryokan brand Atona in Japan, mixing beds and futons, burgers and kaiseki, modern and traditional

Hyatt to launch luxury ryokan brand Atona in Japan, mixing beds and futons, burgers and kaiseki, modern and traditional

The first three locations, scheduled to start opening in 2026, include the well-trodden town of Hakone (two hours southwest of Tokyo by train), the hot springs valley area of Yufu, in southwestern Japan, and Yakushima – a remote and mountainous island near Okinawa. The starting nightly rates are likely to range from US$800 to around … Read more