Peloton partners with TikTok to put workout content on platform
Struggling fitness equipment maker Peloton Interactive will bring its workout content to short-form video platform TikTok in an exclusive partnership, the companies said Thursday. The partnership comes as Peloton is pivoting from hardware and transforming into a software-focused company, leaning on its exclusive content to drive subscriber growth. Peloton shares jumped 7% on the news. Demand for the company’s … Read more
