Bracken Darrell is ready to start making some promises. As chief executive officer of the embattled VF Corp., Darrell has been head’s down for nearly a year and a half at the company, working to stabilize operations and finances. That’s an ongoing project — but it’s shown enough progress that Darrell was ready to start … Read more
VF Corp.‘s stock surged in after-hours trading after the company swung to a profit and posted better-than-expected revenues. The parent company to Vans, The North Face and more brands reported that revenues for the quarter were down 6 percent to $2.8 billion, which surpassed the expectations of analysts surveyed by Yahoo Finance and represented improvement … Read more
The North Face is once again teaming up with Japanese fashion label Comme des Garçons on an exclusive collection that blends outdoor functionality with classic design. This collaboration “is a celebration of exploration and expression, bringing together the best of both brands to create a line with a focus on high-performance materials and sophisticated design,” … Read more
Bracken Darrell’s first year as chief executive officer of VF Corp. was a doozy. The turnaround artist, who formerly led Logitech and helped reinvigorate Old Spice, has had a steep learning curve in fashion, but he said the steps needed to get VF back on its feet are familiar. “I am a little surprised how … Read more
Change has come to VF Corp. — where Bracken Darrell in his first year as chief executive officer has changed executive leadership, tweaked strategy, cut costs and inked a $1.5 billion deal to sell off Supreme to EssilorLuxottica. But those changes have yet to turn around the company’s financial results. VF’s first-quarter net losses widened … Read more
Sun Choe, who stepped down last week as Lululemon’s chief product officer after seven years, is going to Vans. According to the VF Corp.-owned footwear brand, Choe has been appointed as Vans’ new global brand president — a role that has been vacant since Kevin Bailey stepped down in October. The move is effective in … Read more
Bracken Darrell’s reinvention of VF Corp. is well underway. But while the strategy and management have changed, the financial results are still lagging well behind, with steep losses and sharp sales declines in the fiscal fourth quarter and continuing weakness in the U.S. wholesale market. Still, Darrell, who’s been president and chief executive officer for … Read more
The future is coming for Supreme. Financial sources said the luxury streetwear brand is quietly being shopped around to potential buyers and that VF Corp. — which bought Supreme for $2.1 billion in 2020 — is working with Goldman Sachs to review its portfolio at large. While VF Corp. has been public about its desire … Read more
Kipling and Body Glove are teaming up on a capsule of beach-ready accessories. The limited-release collection features three classic Kipling styles: a large drawstring backpack, a large waist pack and a small crossbody bag in three colors: black, pink and yellow. To introduce the collection, the companies are working with a range of women to … Read more
Cosmo Roe has a knack for being where the action is and he’s now zeroing in on the well-heeled with a new gig — head of global luxury and beauty in Goldman Sachs’ investment banking business. As the Goldman investment banker covering consumer technology, he worked on Amazon’s acquisition of Whole Foods, the sale of … Read more
