Unlike most runway looks, the strapless minidress made of DHL tape that Gigi Hadid modeled in Vetements’ runway could be knocked off at home. But Vetements wasn’t taking any liberties with DHL’s intellectual property, since the two brands began collaborating in 2015. Hadid‘s DHL dress for Vetements‘ anniversary show was not a surprise for the … Read more
Vetements has been through a lot in 10 years, the creative direction now led by Guram Gvasalia, who has further ramped up the hype machinery by cozying up to bigwigs in music, Hollywood and fashion. And so Travis Scott opened the spring show, his abs taut under glossy black biker leathers, quickly followed by Gigi … Read more
You know the door situation is out of control when the creative director of the brand has to come outside and tug people from the melee. It was madness on the Rue Cambon on Friday night ahead of the Vetements show, and no doubt Guram Gvasalia secretly relished the frenzied scene, having amassed a band … Read more
IT’S A SMALL WORLD: Vetements may now be the fashion brand with the most inclusive size range in the industry — given that it just launched childrenswear, which on Saturday was hanging in the same Paris showroom as its 16XXL sweatshirts. Creative director Guram Gvasalia kept his latest brand extension simple, making most of the … Read more
