How baijiu, China’s ‘white spirit’, stopped being uncool thanks to hip cocktail bars that are making it part of a new ‘drinking language’

How baijiu, China’s ‘white spirit’, stopped being uncool thanks to hip cocktail bars that are making it part of a new ‘drinking language’

“After the break, a lot of people asked for my WeChat details,” he says, before admitting that only a few of these contacts came to fruition. “But what this means to me is that the brands want to do something but aren’t sure where to start.” Bastien Ciocca is the co-founder of bars Hope & … Read more