U.S.A. Basketball Is Still an Awkward Fit at the Olympics
Two weeks ago, just before the start of the Paris 2024 Olympic Games, Nike began airing its major Olympic ad campaign. Typically, these spots are beautifully produced paeans to ambition, effort, and excellence—Olympic ideals on sale for a popular audience. They have titles like “Unlimited You” and “Find Your Greatness.” But this one is different. … Read more
