VF CEO Bracken Darrell Takes Turnaround Case to Wall Street

VF CEO Bracken Darrell Takes Turnaround Case to Wall Street

Bracken Darrell is ready to start making some promises. As chief executive officer of the embattled VF Corp., Darrell has been head’s down for nearly a year and a half at the company, working to stabilize operations and finances.  That’s an ongoing project — but it’s shown enough progress that Darrell was ready to start … Read more

VF’s CEO Bracken Darrell Breaks Down Company’s Turnaround

VF’s CEO Bracken Darrell Breaks Down Company’s Turnaround

Bracken Darrell’s first year as chief executive officer of VF Corp. was a doozy.  The turnaround artist, who formerly led Logitech and helped reinvigorate Old Spice, has had a steep learning curve in fashion, but he said the steps needed to get VF back on its feet are familiar.  “I am a little surprised how … Read more

Net Losses and a 9% Sales Decline

Net Losses and a 9% Sales Decline

Change has come to VF Corp. — where Bracken Darrell in his first year as chief executive officer has changed executive leadership, tweaked strategy, cut costs and inked a $1.5 billion deal to sell off Supreme to EssilorLuxottica.  But those changes have yet to turn around the company’s financial results.  VF’s first-quarter net losses widened … Read more

Angelo Urrutia’s 4SDesigns Is Luxury From a New York State of Mind

Angelo Urrutia’s 4SDesigns Is Luxury From a New York State of Mind

As one of a handful of U.S. designers invited to show on the Paris Fashion Week Men’s calendar, Angelo Urrutia is in an enviable position, but one that comes with its share of conflicting emotions. On the one hand, his 4SDesigns label is gaining in visibility and prestige. On the other, he still struggles with … Read more

Pharrell Williams Offers an Inclusive Wild Wild West at Louis Vuitton – WWD

Pharrell Williams Offers an Inclusive Wild Wild West at Louis Vuitton – WWD

For most people today, travel is a luxury. For the original cowboys of the American West, it was a necessity. Pharrell Williams explored the crossroads between the two with his third menswear collection for Louis Vuitton, which riffed on upscale takes on workwear staples, including a collaboration with Timberland that he teased over the weekend … Read more

Dior’s Floral Ads, Brooklyn Beckham in Milan, Pharrell’s Collaboration – WWD

Dior’s Floral Ads, Brooklyn Beckham in Milan, Pharrell’s Collaboration – WWD

FLOWER MEN: Following the lush garden backdrop for its spring campaign last year, Dior stuck with a floral theme for its spring 2024 ads — only this time, in the form of washes of delicate color rather than actual blooms.   Kim Jones, artistic director of menswear at Dior, celebrated five years at the French … Read more