TikTok drives sales of yoghurt as demand soars by 34 per cent

TikTok drives sales of yoghurt as demand soars by 34 per cent

Sales of yoghurt and dairy drinks with added protein are soaring, as social media encourages gym-loving youngsters to seek out products that boost muscle growth. Stores have seen a 34 per cent rise in demand, with the growing market now worth £204million a year, according to latest data from market research specialists Kantar. Tesco has … Read more