Popular U.K. Fitness Brand Gymshark Opens SoHo Pop in Advance of First U.S. Flagship

Popular U.K. Fitness Brand Gymshark Opens SoHo Pop in Advance of First U.S. Flagship

Gymshark is inching closer to opening its first permanent U.S. store. The U.K.-based fitness brand opened a pop-up at 105 Wooster Street in New York’s SoHo on Saturday that will remain through the end of January. The company has said it will open a flagship in New York in 2025, although the location and timing … Read more

Calpak Opens First Store at Los Angeles’ Century City Mall

Calpak Opens First Store at Los Angeles’ Century City Mall

In this day and age, the words stress and travel go hand in hand. And, often, travel stress begins with packing — but Calpak is aiming to alleviate that with the arrival of its first brick-and-mortar store. The travel essentials brand has opened its first retail store in Los Angeles at Westfield Century City mall, allowing … Read more

Brooks Brothers Opens New Boston Flagship on Newbury Street

Brooks Brothers Opens New Boston Flagship on Newbury Street

Brooks Brothers has returned to downtown Boston. On Friday, the company opened a new three-story location at 109 Newbury Street. The retailer has been in the Boston market for 92 years and still operates several stores in the area, including units in the suburbs of Chestnut Hill, and Natick, Mass. But the 3,000-square-foot Newbury Street … Read more

Frère, a New Men’s Brand of Luxury Essentials, Opens SoHo Store on Wooster Street

Frère, a New Men’s Brand of Luxury Essentials, Opens SoHo Store on Wooster Street

Frère has had a number of iterations over the years, but it’s now found a new partner and some investors. For five years, the Haitian American designer and tailor Davidson Petit-Frère worked with Aleks Musika on a bespoke men’s suit brand called Musika Frère. When that brand closed in 2019, he ventured out on his … Read more

Vuori Now Valued at $5.5 Billion as General Atlantic, Stripes Invest $825 Million

Vuori Now Valued at .5 Billion as General Atlantic, Stripes Invest 5 Million

Don’t tell Vuori the athleisure market is softening. The Encinitas, Calif.-based brand on Friday said it has received an $825 million investment led by General Atlantic and Stripes, two global growth investors, along with a collection of other investors that now values the company at $5.5 billion. The investment, structured as a secondary tender offer, … Read more

Overland Sheepskin Opens Store in Portsmouth, N.H.

Overland Sheepskin Opens Store in Portsmouth, N.H.

Overland Sheepskin Co. is continuing to expand its footprint in the Northeast. The company has opened a store in Portsmouth, N.H., which brings its total to 19 units across the country. The 2,000-square-foot store sports a Western-style interior and sells a wide array of the company’s premium sheepskin products for men, women and children as … Read more

Country Western Artist Jenna Paulette Drops CowboyGirl Shirt Collection

Country Western Artist Jenna Paulette Drops CowboyGirl Shirt Collection

It’s no small feat to ride a horse and juggle at the same time, but Jenna Paulette has managed that — metaphorically speaking at least. She’s a working cowgirl, country music artist and a new mom. And on Friday, Paulette can add apparel designer to her résumé when she introduces her inaugural collection of CowboyGirl … Read more

Filson Unveils Capsule With Birkenstock, Opens Milan Flagship

Filson Unveils Capsule With Birkenstock, Opens Milan Flagship

MILAN — American outdoor brand Filson, which since 2021 has been distributed in Europe under license by workwear company WP Lavori in Corso, has secured a permanent spot on Milan’s central Corso Garibaldi. Covering about 2,150 square feet, the boutique is decked in light wood in a nod to the natural landscape of the state … Read more

Jacquemus Opens First U.S. Store on Spring Street in New York’s SoHo

Jacquemus Opens First U.S. Store on Spring Street in New York’s SoHo

Welcome to New York, Simon. With a line that stretched more than a city block, customers queued up before dawn to be among the first to shop in the U.S.’s first Jacquemus store. The French luxury label founded by 19-year-old Simon Porte Jacquemus in 2009 is carried at most of the city’s high-end stores, including … Read more